Journal of Language Situation and Language Service
JLSLS, Vol. 1, No.1, 2026, pp.71-82
Print ISSN: 3078-3755; Online ISSN: 3104-5065
Journal homepage: https://www.lslsjournal.com
DOI：https://doi.org/10.64058/jlsls260106rspnh
汪 璇（Wang Xuan）
摘要：当前大量传统媒体入驻数字平台，新媒体新闻在内容、语言风格等方面均表现出独特性，这些改变来源于新闻生产主体与受众关系的变革。研究分别构建了数字新闻标题语料库和传统纸媒新闻标题语料库两个平行语料库，将数字媒体新闻标题中不同于纸媒的风格实践定义为有标记变异。经过语料标注和统计分析发现，数字媒体新闻标题表现出简洁性、互动性和标题内容互构性三大主要风格特点。研究认为，数字媒体新闻标题的风格呈现受到算法规则、用户阅读心理和数字空间中媒体角色转型三大因素的影响。
关键词：新闻标题；风格实践；元话语；数字语言生活
作者简介：汪璇，北京外国语大学中国语言文学学院在读博士研究生。研究方向：社会语言学、语言政策，数字语言生活。电邮：17398370631@163.com。
Title: Research on the Stylistic Practice of News Headlines in Mainstream Digital Media
Abstract: Recently, a large number of traditional media outlets are entering digital platforms, and news in new media exhibits distinctiveness in content, language style and other aspects. These changes stem from the transformation in the relationship between news producers and their audience. This study constructs two parallel corpora: a digital news headline corpus and a traditional print media news headline corpus. The stylistic practices in digital media headlines that differ from those in print media are defined as marked variations in this research. Through corpus annotation and statistical analysis, it is found that digital media news headlines exhibit three main stylistic features: conciseness, interactivity, and intertextuality between headlines and content. The study suggests that the stylistic presentation of digital media news headlines is influenced by three major factors: algorithmic rules, user reading psychology, and the transformation of media roles in digital spaces.
Keywords: News Headlines; Stylistic Practice; Interactional Metadiscourse; Digital Language Life
Author Biography: Wang Xuan, Doctoral student in Linguistics and Applied Linguistics, School of Chinese Language and Literature, Beijing Foreign Studies University. Research interests: sociolinguistics, language policy, digital language life. E-mail: 17398370631@163.com.
Received: 10 Dec 2025 / Revised: 12 Mar 2026 / Accepted: 15 Apr 2026 / Published online: 30 May 2026 / Print published: 30 Jun 2026.
