Journal of Language Situation and Language Service
JLSLS, Vol. 1, No. 2, 2025, pp.185-208.
Print ISSN: 3078-3755; Online ISSN: 3104-5065
Journal homepage: https://www.lslsjournal.com
DOI：Https://doi.org/10.64058/JLSLS.25.2.03
——以广州市永庆坊为例
刘 慧(Liu Hui)，杨 关(Yang Guan)，陈倩怡(Chen Qianyi)，
梁然然(Liang Ranran)
摘要：以粤港澳大湾区的广州市永庆坊为研究范围，调查研究城市更新视域下多模态语言景观与空间认同的互动关系。综合运用社会语言学、城市社会学理论，以及量性与质性相结合的研究方法，对2020—2024年实地调研所采集的1421条多模态语言景观、1328份调查问卷进行多维度分析。研究发现，永庆坊多模态语言景观包含9种组合类型，以图文景观为主，覆盖餐饮、文化教育等8类产业，兼具商业标识、文化宣传等6大功能，核心功能为信息联动与凸显、场景塑造与语境驱动、超语实践与表达。受访者对多模态景观态度积极，空间认同整体均值高，多模态语言景观态度与空间认同呈显著正相关，与文化认同维度相关性最强。受访者性别、学历、年龄等变量对多模态景观与空间认同互动具有调节作用。在实证研究的基础上，对大湾区城市更新中的语言景观治理提出意见和建议。
关键词：粤港澳大湾区；城市更新；多模态语言景观；空间认同；永庆坊
作者简介：刘慧，暨南大学华文学院/国家语言文字科研机构海外华语研究中心教授，研究方向：社会语言学、海外华语及华文教学。杨关，暨南大学华文学院硕士研究生，语言学及应用语言学专业，研究方向：社会语言学。陈倩怡，通讯作者，北京外国语大学中国语言文学学院博士研究生，语言学及应用语言学专业，研究方向：社会语言学、语言政策。电邮：chenqygz@126.com。梁然然，共同通讯作者，暨南大学华文学院国际中文教育专业博士生，研究方向：课程与教学、社会语言学。电邮：upran3326@yeah.net。
Title: A Study on the Interaction between Multimodal Linguistic Landscape and Spacial Identities in the Greater Bay Area from the Perspective of Urban Renewal: A Case Study of Yongqing Fang, Guangzhou
Abstract: Taking Yongqing Fang in Guangzhou, Guangdong-Hong Kong-Macao Greater Bay Area (GBA) as the research scope, this study investigates the interactive relationship between multimodal linguistic landscapes and spatial identities from the perspective of urban renewal. By comprehensively applying theories of sociolinguistics and urban sociology, as well as combining quantitative and qualitative research methods, it conducts multidimensional analysis on 1,421 pieces of multimodal linguistic landscape data collected through field surveys from 2020 to 2024 and 1,328 questionnaires. The results show that the multimodal linguistic landscapes in Yongqing Fang include 9 combination types, with text-image landscapes as the main form. These landscapes cover 8 industrial categories such as catering and cultural education, and undertake 6 major functions including commercial identification and cultural promotion. Their core functions are information linkage and highlighting, scene construction and context-driven, as well as translanguaging practice and expression. Respondents hold a positive attitude towards multimodal landscapes, and the overall average score of spatial identities is high. There is a significant positive correlation between the attitude towards multimodal linguistic landscapes and spatial identities, with the strongest correlation observed in the dimension of cultural identity. Variables such as respondents' gender, education level, and age have a moderating effect on the interaction between multimodal landscapes and spatial identities. On the basis of empirical research, we put forward suggestions on the governance of linguistic landscape in urban renewal in the GBA.
Keywords: Guangdong-Hong Kong-Macao Greater Bay Area; urban renewal; multimodal linguistic landscapes; spatial identities; Yongqing Fang
Author Biography: Liu Hui, Professor at the College of Chinese Language and Culture, Jinan University / National center for Oversea HUAYU Research, China National Language and Script Research Institution. Research Focuses: sociolinguistics, overseas Chinese languages, and Chinese language teaching. Yang Guan, Master’s Candidate,College of Chinese Language and Culture, Jinan University. Majoring in Linguistics and Applied Linguistics with research focus on Sociolinguistics.Chen Qianyi,corresponding author, Ph.D. Candidate in Linguistics and Applied Linguistics, Schoolof Chinese Language and Literature, Beijing Foreign Studies University. Research Focuses:sociolinguistics and language policy, E-mail: chenqygz@126.com. Liang Ranran, Co-corresponding author: Ph.D. Candidate in International Chinese Language Education,College of Chinese Language and Culture,Jinan University. Research focuses: curriculumand pedagogy, sociolinguistics. E-mail:upran3326@yeah.net.
Received: 28 Oct 2025 / Revised: 07 Nov 2025 / Accepted: 25 Nov 2025 / Published online: 30 Nov 2025 / Print published: 30 Dec 2025.
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